February 2016

Formula: Vision Statement

To (action verb) (object needing change)(action verb) (desired end result) (so that) What’s the problem? What needs to be done? What’s the solution? What’s the reason? Why is it important? Compelling reason. If we don’t… Read More »Formula: Vision Statement

Formula: Mission Statement

We [reduce pain/improve life] in [market] by [value proposition]. Verb, target, outcome What do we do? How do we do it? Whom do we do it for? What value are we bringing?

Formula: Hypothesis Statement

We believe [doing this] for [these personas] will achieve [this outcome].  We will know we’re [right/wrong] with [qualitative feedback/quantitative feedback/KPI changes].

Formula: Problem Statement

[Our service/product] was designed to achieve [goals]. We have observed that the service/product isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [service/product] so that our customers… Read More »Formula: Problem Statement

Party like a local

As a traveller, I want to be able to connect with locals so that I can experience the local culture for what it is.  I can either stumble upon it randomly, or use old methods… Read More »Party like a local