July 2016

We offer  (your product or service) which helps (your customer) do (what your customers want in their words). Example   “We offer a monthly tea subscription which helps busy professionals create more moments that matter.”

Back when I was [self-deprecating incongruous phrase], I desperately wanted to [do something clearly outrageous and unattainable]… but I [was hobbled by something]. This provided the best possible lesson: [lesson, phrased as an idiot lucking out]. What does this… Read More »Copywriting Story

Complete each of the following sentences: “Once upon a time …” “And every day …” “Then one day …” “Because of this …” “Because of this …” “Until Finally … “ “And ever since that… Read More »7 Sentence Story