Formula: Key Result

[To] [Action Verb] [Desired Result] [Measurement or Event] [Performance Standard]  by [Timeframe]

For example, To Increase Customer Satisfaction [Outcome] Score [Measurement] to 90% [Performance Standard] by the end of this year [Timeframe].

Formula: Vision Statement

To (action verb) (object needing change)(action verb) (desired end result) (so that)

What’s the problem? What needs to be done? What’s the solution? What’s the reason?

Why is it important? Compelling reason.

If we don’t (action) then (vision) won’t happen and (undesirable result) will.