I’ve been testing this formula out the past couple of posts with popular products in tech on producthunt.com. It’s a great way to help you understand the value proposition for a business in the form of an elevator pitch.
The general pitch formula is people + problem + proof + promise = power.
Additional pitch examples.
Elevator Pitch #1
For (target customer)
Who (statement of the need)
The (product name) is a (product category)
That (product key benefit, compelling reason to buy)
Unlike (primary competitive alternative),
Our product (final statement of primary differentiation)
Elevator Pitch #2
We solve (problem)
by providing (advantage),
to help (target)
accomplish (target’s goal)
We work with (your niche),
who haven’t/need to (their problem).
If you’re ready to/it’s time to (your solution),
We can/will (your promise).