Performance = Motivation * Ability * Environment
Dissatisfaction with the current situation * Vision of what could be * Clear first step > Resistance to change
(Authenticity + Vulnerability)*Credibility = Trust
Number + Adjective + Keyword + Rationale + Promise = Ultimate Headline
Positive Results = Taking Action * Focus
pg = ri*x + re*y
- pg = Personal Growth
- ri = Risks
- re= Relationshps
Your personal growth is proportional to the number of risks you take plus the number of relationships you build. – The Connection Algorithm
[To] [Action Verb] [Desired Result] [Measurement or Event] [Performance Standard] by [Timeframe]
For example, To Increase Customer Satisfaction [Outcome] Score [Measurement] to 90% [Performance Standard] by the end of this year [Timeframe].
We make money by charging [customers] to get [benefit].
(Purpose) (Issue) (Object) (Viewpoint)
For example, Improve (purpose) the timeliness (issue) of the change request process (object) according to the project manager (viewpoint).
To (action verb) (object needing change)(action verb) (desired end result) (so that)
What’s the problem? What needs to be done? What’s the solution? What’s the reason?
Why is it important? Compelling reason.
If we don’t (action) then (vision) won’t happen and (undesirable result) will.