Formulas

We [reduce pain/improve life] in [market] by [value proposition]. Verb, target, outcome What do we do? How do we do it? Whom do we do it for? What value are we bringing?

We believe [doing this] for [these personas] will achieve [this outcome].  We will know we’re [right/wrong] with [qualitative feedback/quantitative feedback/KPI changes].

[Our service/product] was designed to achieve [goals]. We have observed that the service/product isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [service/product] so that our customers… Read More »Formula: Problem Statement

I’ve been testing this formula out the past couple of posts with popular products in tech on producthunt.com.  It’s a great way to help you understand the value proposition for a business in the form of an… Read More »Formula: Value Proposition