Plan Your Communication
What does the audience need to know?
What’s the goal?
What’s the win?
What’s the point you are trying to make?
What’s the one thing I want my audience to know?
What is the question I am answering?
Why does the audience need to know about it?
What is the tension that this communication will resolve?
What can I do to make my audience feel the tension?
What mystery does this communication solve?
What do I want them to do about it?
What can I do to get the audience to know the answer to my question?
Why do they need to do it?
What can I do to make my audience want a solution?
How can I help them remember it?
Structure the Communication
Orient the communication
Identify with the audience
Illuminate the message
Provide an application
Inspire them to move forward