As a traveller, I want to be able to connect with locals so that I can experience the local culture for what it is. I can either stumble upon it randomly, or use old methods like Fodor’s or I can just party with a local. Party with a local lets meet and connect with people that I might never have the opportunity to connect with.
It’s not clear how these guys make money, but they are building a community of users that attend local establishments. It’s not a far reach that ad support and discount related offers could easily come into play. Maybe dance clubs that charge a cover fee encourage users to bring friend and offer some sort of discount structure.
Users are more than likely of a younger generation and apt to travel alone or with their close friends. This doesn’t appear something useful for a family. The idea is cool and I can see similar applications extending to creating memorable experiences that you might not normally discover on your own.