We offer (your product or service) which helps (your customer) do (what your customers want in their words). Example “We offer a monthly tea subscription which helps busy professionals create more moments that matter.”
Back when I was [self-deprecating incongruous phrase], I desperately wanted to [do something clearly outrageous and unattainable]… but I [was hobbled by something]. This provided the best possible lesson: [lesson, phrased as an idiot lucking out]. What does this… Read More »Copywriting Story
A quick and dirty 90 Day Plan as outlined by Dan Sullivan in his talk about Moving the Future.